Our Mission: To provide world class customer service solutions that empower users and deliver the right content at the right time. Founder and MD of Spruce CX - Chris Dellow

About Spruce CX

Spruce Customer eXperience is a company dedicated to world class customer solutions!

We specialise primarily in customer relationship management (CRM) systems which offer great customer journeys and allow you to interact with your customers on a personal level using which ever contact method they chose.

Browse our sub links or scroll down to read more about who we are and what we do.

What We Do

Putting the management into Customer Relationship Management!

For years we have been helping organisations release the full potential of their CRM after having sat on a substandard system not fit for purpose. Back in the naughties everyone was buying CRM systems as it was the ultimate tool for getting that vital "single view of the customer". Fast forward 15 years and you are left with a system that is essentially a glorified switchboard and is on the verge of decommission due to budget cuts, engagement in the product fizzled out years ago and maybe you are thinking about buying a new system that will be able to perform some of the current tasks you use a CRM for?
Does any of this sound familiar? If yes, you need Spruce CX!!!

Let us transform your current system into something that actually works for you and your business, lets stop double keying between systems and opt for a full integration that cuts calls in half or empowers your customers to self-serve!
Don't settle for a substandard system and don't throw away the old. Whether you need a new business process implemented, a new integration of just want to spruce up your current processes then speak to us for a no obligation quote and see what we can do for you.

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Custom Applications

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Whether you need a simple web application to track customer data or an application that automates the status quo we have a solution for you.

Maybe you are struggling to operate an efficient service due to budget cuts or austerity measures being put in place? Let's tackle these issues together so you can keep doing what you do best... Delivering a great service to your customers!


For years we have been connecting systems together, from corporate payment solutions or a government national blue badge system we have the skills you need to get systems talking!

Integrations are often a lot cheaper than you would think especially if your systems come with an API. If not we still have the skills required to create small integration hubs that work in realtime to keep you and your customers up to date wherever, whenever.

Speak with us for a no obligation quote.

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We offer expert consultancy services that are designed to put you in control of your business operations. Here at Spruce CX we don't like to design a process based on product or knowledge limitations so we encourage you to dream up your own perfect solution and allow us to do what we do best which is deliver your idea.

We also have the necessary skills to define your idea into detailed workflows and assign use cases to the process so all parties are happy with the desired output. Alternatively if you prefer to define the requirements yourself and hand over to our team we are more than happy to work from your plans and simply develop the product then deliver it to you ensuring all milestones/deadlines are met.

Speak with us now and tell us your ideas... We're excited to hear them!

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Who are Spruce CX?

Spruce CX are an organisation that was formed in 2013 by experts with over 17 years of experience in designing, configuring, developing and maintaining CRM applications.

Since 2013 we have grown our talents further and gained essential expertise in a whole range of activities from integrating CRM's with front or back end systems to building custom web applications or websites.

We are a small company but we deliver big solutions that always focus on the end customer experience.

Where we Operate

Spruce CX headquarters is based in the North East of England / Newcastle upon Tyne. We are very experienced in remote working and have even worked on projects across Europe remotely.

If, however, you need "on site" consultancy we are flexible and will always try to accommodate your needs whether it's for a simple meeting or full "on site" presence, however please keep in mind that day rates will vary depending on location and frequency for consultancy work.
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What we can do for you

Spruce CX are experts in the field of customer service and managing this type of data. We understand the importance of delivering the right content at the right time to any service user and we pride ourselves on getting this right for you and your customers.

After reading the what we do section you will notice that we deliver a wide range of services and solutions that can be tailor made to your needs.

Q:What makes Spruce CX different from our competitors?

A:We have 17 years of experience working with local/national governments, housing associations and even a FTSE 250 company. Our attention to detail is unparalleled and we always focus on customer experience.

See below for other reasons why we stand out from the crowd.

Protecting you from Austerity

For centuries people have used spruce trees to protect themselves from wind in vast open spaces due to their resilience and evergreen cover. At Spruce CX we like to think of ourselves as champions of protecting organisations and authorities from decreased budgets or rising service costs whilst still maintaining, or in most cases surpassing, the current level of customer service which your customers deserve. We achieve this by driving efficiencies through technology allowing you to focus on other areas of the business.

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Automation Robot

Hours of every day are wasted on time consuming, often menial, tasks which could be eliminated altogether. Here at Spruce CX we like to identify these tasks and train a computer to do them for you! This leads to:

  • Increased productivity
  • More energised workforce
  • Increased efficiencies leading to increased revenue/savings
  • Up-skilling of staff to focus on more important areas of the business
  • 24/7 service for automated tasks
  • Consistency

Advanced Case Management

Some customer contacts are straight forward and can be answered at the first point of contact, however this is not always the case. Usually when this happens the focus on customer service starts to go out of the window due to the customers case being passed around many departments before it can be answered or resolved or in some cases, forgotten about.

This is something we are very passionate about at Spruce CX and have implemented countless solutions that adhere to strict business process conditions and always keep the customer in the loop with their progress and ensure that all of the relevant information is added to the CRM system so any user can deliver the same, consistent information.

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Increased Customer Satisfaction

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For years we have been implementing solutions that will increase customer satisfaction either through quicker call handing time, having the right information at the right time, personalising the service or allowing the customer to self serve.

Whether you are a private organisation trying to attract repeat business through customer satisfaction or a government body serving citizens we have what you need to ensure a positive customer experience for your customers.